Case Study: American Bankers Association achieves 7x faster email creation and improved engagement with Stensul

ABA sliced creation time and boosted email readability performance

The American Banking Association, representing the U.S. $21.9 trillion banking industry and communicating with member banks and their 2 million employees, struggled with a slow, bottlenecked email creation process that took 5–7 days and produced weak e-newsletter performance. To address this, the ABA implemented stensul to streamline email production.

Stensul’s platform cut email creation time by 7x, increased open and click-through rates, and drove the unsubscribe rate down to just 0.01%. By using stensul, ABA teams delivered more accurate, relevant emails faster and saw measurable improvements in reader engagement.

American Banking Association