Case Study: American Bankers Association achieves 7x faster email creation and a seamless MAP migration with Stensul

ABA sees big dividends from Stensul as it goes through a MAP migration

American Bankers Association (ABA), a trade association representing banks of all sizes and their employees, needed a more robust marketing automation platform after more than 11 years on its legacy MAP. The legacy MAP’s native email builder required HTML knowledge, creating backlogs and accessibility/branding roadblocks during a planned MAP migration, so ABA adopted stensul’s Email and Landing Page Creation Platform™ to simplify email creation and ensure compliance.

stensul delivered a no-code/low-code email builder with programmable guardrails and seamless integrations that let ABA keep email production outside the new MAP, avoiding template rework and retraining. The result: email creation is 7x faster in stensul, the MAP migration reached “go live” in about six months, industry estimates suggest up to half of template-related time can be cut, and ABA saved hours per week while freeing developers for higher-value work and improving deployment, analytics, A/B testing and personalization.

American Bankers Association

Kim Borbely

Senior Director, Marketing