Case Study: ABA cuts email production time with Stensul

ABA cuts email production time by 52% with Stensul

ABA, a leading Fortune 500 financial software company, faced a significant bottleneck in its email campaign production. Their traditional, agency-led process took up to three weeks per email, limiting iteration and slowing down their marketing team as demand for personalized campaigns grew. To address this challenge, they implemented the Governed Creation™ Platform from Stensul.

With Stensul, ABA shifted to a distributed creation model where marketers could build directly within a system featuring embedded brand and compliance guardrails. This solution reduced their email production time by 52%, cutting it from three weeks to approximately ten days. The platform also shortened review cycles and fostered greater creative ownership and confidence among teams, allowing them to increase volume and execute a full brand refresh without adding risk.

ABA