Case Study: Large SaaS Company achieves 40x faster email creation and 5x more email sends with stensul

A SaaS company went from ‘drop everything’ for one email campaign to ‘do it all strategically and easily’

Large SaaS Company, a provider of an account-based sales and marketing platform used by major enterprises, faced a slow, inconsistent email program: emails were built one-by-one in their MAP with no templates or brand consistency, relied on outsourced consultants, and typically took about 20 hours each—forcing the team to “drop everything” for campaign sends. With a change to their MAP not possible, they evaluated and chose Stensul to address these challenges.

Stensul’s email and landing page creation platform gave non-technical marketers a drag-and-drop editor and template-driven workflow, letting the internal team replace consultants and produce emails in roughly 30 minutes instead of 20 hours (a 40x creation time reduction). The company saw a 5x increase in email sends, no headcount increase, reallocated budget away from outside consultants, and regained time to focus on strategy and higher-impact programs.