Case Study: National Business Advocacy Group achieves 9x faster, 100% on-brand email creation with Stensul

A business advocacy group changed email creation from confusing to coherent for more effective initiatives

National Business Advocacy Group, a Washington, DC-based business advocacy organization, relied heavily on email to inform members and influence officials, but its emails were inconsistent and often off-brand. Creating a single email took 4.5 hours, making it difficult for widely distributed committees to work efficiently and keep communications coherent.

The group implemented Stensul’s governed email creation platform to improve coordination and enforce brand consistency. With Stensul, every email became on-brand, and creation time dropped by 9x, helping the organization produce higher-quality emails more efficiently and with clearer impact.