Case Study: Feeding America grows planned giving and raises over $10 million with Stelter

Feeding America raises over $10 million with The Stelter Company

Feeding America, the nation's largest domestic hunger-relief organization, faced the challenge of growing its largely dormant planned giving program, a task made more difficult by the urgent needs of the pandemic. They partnered with The Stelter Company to find an expert marketing resource that could effectively communicate with their donors.

The Stelter Company implemented a multi-faceted "Planned Giving Lite" solution, which included building a digital presence, creating collateral, and running targeted email, direct mail, and Facebook campaigns. Using tools like PG Finder analytics, the program successfully identified new leads and raised more than $10 million, resulting in a record-setting year for Feeding America's planned giving efforts.

Feeding America