Case Study: Vancouver Canucks achieve a single source of truth and 11.2x ROI with StellarAlgo

Vancouver Canucks - Customer Case study

The Vancouver Canucks worked with StellarAlgo to address fragmented fan databases and gain a holistic, actionable view of their audience. The team needed a way to unify data across multiple systems so they could better understand and respond to fan behavior more quickly.

StellarAlgo implemented a data consolidation strategy using its CDP, pulling together data from nine source systems into a single master customer record and adding predictive analytics and automated insights. The result was an accessible single customer view, a single source of truth, and a robust data asset that supported the Canucks’ next-generation data strategy, delivering 11.2x ROI and a 25% expansion in the marketable universe.

Vancouver Canucks

Kevin Kinghorn

Vice President Marketing