Case Study: Sacramento Republic FC boosts renewals and season ticket holders with StellarAlgo

Sacramento Republic FC - Customer Case study

Sacramento Republic FC partnered with StellarAlgo to use data more effectively to improve season ticket renewals and understand sales performance across the organization. The club wanted to retain more of its season ticket holder base and better prioritize outreach during the renewal period, using StellarAlgo’s customer data platform and analytics tools.

StellarAlgo implemented automated retention scoring, enhanced machine learning for event and product targeting, and a range of dashboards and segmentation tools to support sales decisions. The results included an 88.5% renewal rate, a 25% increase in season ticket holders, and 2,000 hours in time savings.

Sacramento Republic FC

Ted Glick

Senior Director, Sales & Service