Case Study: Portland Trail Blazers achieves 13.5x ROI and reduced churn with StellarAlgo

Portland Trail Blazers - Customer Case study

The Portland Trail Blazers worked with StellarAlgo to improve on the NBA’s projected renewal rate, which was below the team’s historic average. They needed a better way to identify and prioritize at-risk accounts and focus retention efforts more effectively.

Using StellarAlgo’s retention scoring, retention trends and analysis, customer segmentation toolkit, and automated StellarMoments notifications, the Trail Blazers unified data across systems and acted on immediate insights. StellarAlgo helped them achieve a 13.5x ROI and an 8% reduction in churn, while also giving their analytics team more support and sophistication across retention, pricing, and fan acquisition efforts.

Portland Trail Blazers

Mike Schumacher

Director, Business Analytics