Case Study: Milwaukee Admirals Increase Ticket Sales with StellarAlgo

Milwaukee Admirals - Customer Case study

Milwaukee Admirals partnered with StellarAlgo to help spread ticket sales momentum across the full season and increase overall ticket sales volume. Using StellarAlgo’s Customer Data Platform and predictive scoring tools, the team aimed to better identify their best opportunities and improve sales pacing.

StellarAlgo implemented KPI, segmentation, and machine learning tools to prioritize hot leads, target fans for specific events and products, and automate ticketing reports and notifications. The result was a measurable lift in performance, with the Milwaukee Admirals exceeding goals and achieving a 5.2% increase in sales volume and a 5.8% increase in sales revenue.

Milwaukee Admirals

Brian Martens

Director, Ticket Operations