Case Study: LA Galaxy drives more than $532K in new package revenue with StellarAlgo

LA Galaxy drives $532K+ from new package buyers with StellarAlgo

The LA Galaxy sought to better understand how to retain individual match buyers and improve their sales and marketing efficiency. They needed to identify which fans to prioritize and how to engage them to maximize conversion and customer lifetime value, a challenge they addressed by partnering with StellarAlgo.

Using StellarAlgo's platform, the Galaxy segmented fans based on behavioral data and employed AI-powered lead scoring to prioritize and continuously rescore leads. This solution enabled the team to contact fans at the optimal time, resulting in a 31% conversion rate for high-priority leads and over $532,000 in revenue from new package buyers.

LA Galaxy