Case Study: Indianapolis Indians boost marketing conversion with StellarAlgo

Indianapolis Indians - Customer Case study

Indianapolis Indians partnered with StellarAlgo to improve marketing conversion through more personalized segmentation. The team wanted a faster, self-serve way to build targeted fan lists for use by their internal marketers and agency partners, using ticketing and fan data to better support campaigns.

StellarAlgo implemented its Customer Data Platform with KPI, segmentation, and machine learning toolkits, including Lead Recommender, to help the Indians identify fans most likely to respond to specific games, promotions, and products. The solution delivered measurable impact, including an 8.46% conversion rate on paid digital ads, a 55% open rate on pre-game emails, and a 3.73% increase in email marketing conversion, while also giving the team clearer visibility into ROI.

Indianapolis Indians

Kim Stoebick

Director of Marketing & Promotions​