Case Study: Houston Dynamo achieves automated analytics and time savings with StellarAlgo

Houston Dynamo - Customer Case study

Houston Dynamo worked with StellarAlgo to automate analytics efforts and democratize organizational data. The organization needed a better way to understand fan engagement, identify at-risk accounts, and reduce the manual burden on internal analytics and ticket operations teams.

StellarAlgo implemented season-long automated retention scoring with over 100 attributes, along with a robust automated data infrastructure using its Cohort Builder and Analyzer segmentation tools. The result was $90,000 in time savings, an anticipated 7% improvement in ticket sales revenue, and the ability to flag at-risk package buyers, while also helping the team deploy its data platform ahead of schedule.

Houston Dynamo

Frank Arnold

Vice President Administration