Case Study: Great Lake Loons achieve 3x package sales and 70% mini-plan revenue lift with StellarAlgo

Great Lake Loons - Customer Case study

Great Lake Loons worked with StellarAlgo to make better use of individual ticket buyer data. Their goal was to segment and message fans more effectively in order to grow their mini-plan and mini-package fanbase, using tools like Automated Lead Scoring to identify strong prospects within their existing customer base.

StellarAlgo implemented targeted lead scoring, segmentation, and machine learning tools such as Lead Recommender and Fan Clustering, along with KPI dashboards and segmentation features, to power a personalized holiday campaign. As a result, Great Lake Loons sold 3x the amount of packages and saw a 70% lift in mini-plan revenue, helping sales and marketing teams reach high-value fans more efficiently.

Great Lake Loons

Eric Ramseyer

Director, Business Applications & Analytics