Case Study: Canadian Elite Basketball League boosts repeat attendance and fan growth with StellarAlgo

Canadian Elite Basketball League drives 73% returning ticket revenue with StellarAlgo

The Canadian Elite Basketball League (CEBL) faced the challenge of converting a large number of first-time attendees into loyal fans while strategically growing its fanbase across nine diverse team markets. To address this, the CEBL turned to StellarAlgo and its platform to drive repeat attendance and fan growth.

Using StellarAlgo's platform, the league replaced blanket marketing with targeted campaigns based on fan behavior, geography, and purchase history. This solution resulted in 73% of ticket revenue coming from returning fans and a process that was twice as fast for segmenting and actioning fan data. StellarAlgo enabled the CEBL to maximize full-price ticket revenue and foster loyalty through unified fan insights and league-wide benchmarking.

Canadian Elite Basketball League (cebl)