Case Study: Tourisme Laval boosts destination visibility with Stellar

How Tourisme Laval shined a spotlight on its destination with Stellar

Tourisme Laval, the official tourism association for the Laval region of Québec, sought to boost its spring visibility with a fully organic influencer campaign. The challenge was to centralize content from numerous creators, track the campaign's performance in real time, and accurately measure its impact without using any paid promotions.

Using the Stellar platform, the team automated content detection and centralized all campaign data. This allowed them to track key metrics like impressions and engagement in real time. The Stellar solution helped the campaign generate 1.3 million impressions and over 50,000 engagements. The buzz was so significant it influenced a major event, the InfluenceCréation Gala, to relocate to Laval, demonstrating a tangible real-world impact beyond the digital metrics.

Tourisme Laval

Marie-Josée Bougie

Senior Advisor – Media & Member Relations