Case Study: tök communications achieves real-time campaign optimization and measurable PR impact with Stellar

How tök communications manages its influence campaigns with Stellar

tök communications, a Montreal-based Canadian communications agency, sought to create a high-impact influencer and PR campaign to celebrate the fifth anniversary of their client, Le Central food hall. Their challenge was to track, analyze, and optimize this multi-event campaign in real-time to demonstrate a clear return on investment and ensure it reached the intended target audience effectively.

The agency leveraged the Stellar platform to manage the campaign. Using Stellar, they targeted relevant content creators, monitored key performance indicators like reach and engagement in real-time, and measured the campaign's sentiment and media value. The results were highly successful, generating 364,000 people reached, 9,000 interactions, and an earned media value of nearly 170,000 CAD. Stellar provided the essential data and reporting that allowed tök communications to optimize their strategy on the fly and prove the campaign's concrete results to their client.

tök communications

Maëlys Chupin

Public Relations Project Manager