Case Study: La Redoute improves influencer campaign ROI and cross-team collaboration with Stellar

How La Redoute organizes and measures its influencer campaigns with the Stellar tool

The customer, La Redoute, a leading fashion and home furnishings brand, faced challenges in managing its influencer marketing. The brand and performance teams operated separately with distinct goals, leading to a lack of synergy and difficulty in measuring campaign ROI. They partnered with the vendor Stellar and used its tool to unify their strategy, especially for their Black Friday campaign, aiming to improve effectiveness and team productivity.

Stellar provided a software solution that enabled La Redoute to identify, analyze, and manage over 80 influencers from a single platform. The tool automated content monitoring and provided unified KPIs to measure performance. The results were significant, including a reach of 39 million, 100,000 clicks, and a 14% ROI. Stellar helped La Redoute successfully merge its brand and performance teams, leading to more collaborative and data-driven campaigns.

La Redoute

Anna Faure

Head of Media