Case Study: Savile Row Company increases revenue by 37% with Stellar Search's Performance Max Google Ads optimisation

Savile Row Company boosts revenue 37% with Stellar Search

The Savile Row Company, a major UK menswear retailer, faced challenges in successfully transitioning its Google Ads from Standard Shopping campaigns to more automated Performance Max campaigns. They engaged Stellar Search to conduct a definitive A/B test to determine if Performance Max could deliver better results while focusing on incremental growth.

Stellar Search implemented a structured, product-led Performance Max campaign strategy, running a 50/50 traffic experiment over three months. This solution included tailored campaigns for different product categories and the strategic use of audience signals. The vendor's work drove a 37% increase in overall revenue and a 44% boost in ROAS, significantly outperforming the previous Standard Shopping campaigns.

Savile Row Company