Case Study: Hotel Chocolat achieves 40% direct revenue growth with Stellar Search

Hotel Chocolat grows direct revenue by 40% with Stellar Search

Hotel Chocolat, a premium low-cost hotel and hostel brand, faced the challenge of defending against online travel agencies (OTAs) and growing its direct revenue. The company appointed Stellar Search to manage its search marketing across paid and organic channels and to assist with migrating these activities in-house.

Stellar Search implemented a strategy focused on competitor analysis and maintaining price parity. Their solution included running Google Hotel Price Ads and creating new content to support the client's rebranding and launch in the US market. As a result, Stellar Search grew Hotel Chocolat's direct revenue by 40% in six months, drove over 15,000 site visits from new content, and increased on-site engagement by more than 120%.

Hotel Chocolat