Case Study: Hotel Chocolat achieves 18% YoY revenue growth with Stellar Search

Hotel Chocolat boosts revenue 18% YoY with Stellar Search

Hotel Chocolat, a premium UK chocolate maker, approached Stellar Search to optimize its digital marketing funnel. The key challenge was determining the optimal timing for its paid search investments to avoid cannibalizing organic search results and to improve overall efficiency, particularly for its brand terms which faced intense seasonal competition.

Stellar Search implemented a multi-phase test, strategically pausing Hotel Chocolat's brand PPC campaigns during off-peak seasons. This agile approach freed up significant budget, which was reinvested into top-of-funnel paid social activity on platforms like Facebook and TikTok. The solution delivered by Stellar Search resulted in an 18% year-over-year increase in combined organic and paid revenue, while also maintaining the brand's share of search and enabling investment in long-term growth channels.

Hotel Chocolat