Case Study: an artisanal UK marketplace achieves 254% paid media ROAS with Stellar Search

Artisanal UK Marketplace achieves 254% paid media ROAS with Stellar Search

The customer, Artisanal UK Marketplace, is an online retailer selling unique gifts and homeware. Despite having a strong brand, they lacked a major digital presence in paid media. Their challenge was to launch effective paid campaigns to reach their target audience of lifestyle shoppers, particularly during the crucial Christmas season. They enlisted the help of vendor Stellar Search to develop these campaigns.

Stellar Search developed and launched multiple granular Performance Max campaigns, segmenting the audience into specific gift-giving categories. They used a variety of creatives, conducted daily monitoring and A/B testing, and boosted high-performing historical Facebook posts. This strategy implemented by Stellar Search generated a 254% return on ad spend and dramatically increased customer acquisition. The results were so significant that 80% of the client's revenue now comes from paid media.