SteerPoint
23 Case Studies
A SteerPoint Case Study
The customer, Splish Splash Auto Bath, a family-owned car wash in Ohio, faced the challenge of having no digital presence or website, which limited its ability to attract customers within its small geographic radius. Operating in a highly competitive local market with a modest budget, they turned to the vendor SteerPoint for services including custom website development and paid per click advertising to build a digital foundation and drive awareness.
SteerPoint developed a fully custom UX website to establish an online presence for the car wash. The solution included seasonal Facebook ad campaigns that used hyper-targeting to reach customers in the immediate area, with creative aligned to weather patterns and local demand. This strategy delivered consistent foot traffic for Splish Splash Auto Bath without overspending, providing them with a smart and efficient marketing strategy tailored to their location and business size.