Case Study: Pools of Fun achieves major lead and marketing growth with SteerPoint

Pools of Fun boosts converted leads 286% with SteerPoint

Pools of Fun, Indiana's largest pool company, faced challenges in managing customer relationships and generating leads due to a lack of a formal CRM system. They also needed to integrate inventory across their four retail locations with their online store and significantly increase their annual market penetration. To address these issues, they engaged the digital marketing agency SteerPoint for a comprehensive solution.

SteerPoint implemented a tailored CRM system with automated lead management and integrated it with digital marketing efforts, including multi-platform paid search campaigns and email drip sequences for sales automation. The agency also facilitated a switch to ServiceTitan for service automation. As a result, Pools of Fun saw substantial growth, including a 318% increase in organic ranking, a 256% rise in unique website visits, and a 286% boost in converted leads.

Pools of Fun