Case Study: IVM increases leads and cuts PPC spend with SteerPoint

IVM decreases PPC spend by 85% with SteerPoint

IVM, a pioneering automated supply distribution company, was facing challenges with its PPC advertising and a problematic website. Their previous agency had failed to deliver results, and their premade-themed site had connectivity issues and was not easily customizable. Seeking a more effective approach, they turned to the digital marketing agency SteerPoint for assistance.

SteerPoint implemented a comprehensive solution that included a sophisticated call tracking system, a new bidding strategy focused on conversions, and a complete re-coding of the website for better performance. The agency also executed a successful LinkedIn branding campaign. As a result, SteerPoint helped IVM decrease its total PPC spend by 85% while achieving an 815% increase in leads and a 250% increase in form fills, significantly strengthening IVM's market position.

IVM