Case Study: Indy Discount Pools boosts lead conversion and streamlines sales with SteerPoint

Indy Discount Pools boosts lead conversion and streamlines sales with SteerPoint

Indy Discount Pools, a new company in the pool industry, approached SteerPoint with the challenge of modernizing the traditionally cumbersome pool-buying process. Their outdated approach involved multiple in-person meetings and inefficient manual lead management, which created friction for customers and sales teams alike. They needed a streamlined digital solution to automate the process while maintaining a personalized sales experience.

SteerPoint developed a custom pool builder tool that allowed customers to design and price their pools online, instantly entering the sales funnel. They also implemented a new CRM system, automated lead management, and executed multi-platform paid search campaigns. This solution from SteerPoint resulted in higher lead conversion rates, streamlined sales processes, improved customer engagement, and greater scalability for the business, transforming their traditional model and driving significant growth.

Indy Discount Pools