Case Study: Barton Lake RV boosts digital visibility and lead tracking with SteerPoint

Barton Lake RV launches monthly email campaigns and tracks every lead with SteerPoint

Barton Lake RV, a regional RV sales company with a trusted reputation, faced the challenge of modernizing its marketing. The business had grown solely through word-of-mouth and referrals, resulting in zero online visibility, no digital advertising, and outdated tools that could not track leads or campaign success. They engaged the digital marketing agency SteerPoint for a suite of services including paid per click, email marketing, and lead generation.

SteerPoint implemented a full-scale digital marketing strategy for Barton Lake RV. This involved enhancing the website for a better user experience, launching targeted Google Ads and Facebook campaigns, and initiating monthly email outreach. SteerPoint also provided digital tools for trade shows and implemented CallRail to track and attribute every inbound lead to its source. This solution allowed the customer to finally connect its marketing efforts to real results and expand its reach.

Barton Lake RV