Case Study: everymum.ie achieves a scalable CMS upgrade with Steer73

Everymum.ie migrates to Kentico 13 with Steer73, delivering zero SEO loss

everymum.ie, a parenting resource owned by Zahra Media, faced a challenge as its website was built on an outdated and soon-to-be-unsupported version of the Kentico CMS. This posed significant security and functionality risks. The primary goal for Steer73 was to migrate the site to a new platform without breaking its successful SEO performance or legacy content, all while operating within a limited budget.

Steer73 executed a large-scale migration to Kentico 13, which allowed the site to remain on a familiar platform. During the migration, Steer73 also implemented UX improvements and optimized the audience signup process integrated with Salesforce. The solution resulted in a stable, scalable platform for Zahra Media with enhanced revenue potential through more targeted marketing, all delivered on time and without any loss in SEO.

Everymum.ie (Zahra Media)