Case Study: Camile achieves stronger customer loyalty and sales with Steer73’s custom food ordering platform

Camile boosts sales with Steer73 as 70% of orders move off premises

Camile, a rapidly growing food delivery business, was outgrowing its third-party ordering system. They needed a custom platform to take control of the customer relationship, differentiate their brand from large aggregators, and gain deeper insights into customer behavior. They partnered with the vendor, Steer73, to develop a bespoke food ordering platform.

Steer73 designed, built, and continues to host a comprehensive solution including iOS and Android apps and a web ordering platform. The implementation resulted in greater profitability from higher-margin direct sales, increased customer lifetime value through targeted marketing, and a stable revenue stream. This custom technology was credited with helping Camile achieve strong financial performance during the pandemic, with more than half of their sales coming through their own app.

Camile