Case Study: Boojum boosts customer loyalty with a mobile app from Steer73

Boojum launches a top 50 restaurant app with Steer73

Steer73 partnered with Boojum, a casual Mexican burrito bar, to address their challenge of digitizing a successful paper-based loyalty program. The goal was to transition to a digital system to enable more direct marketing and customer engagement while integrating the new solution with their existing ePOS and online ordering infrastructure.

The solution developed by Steer73 was a mobile app for iOS and Android. The app was quickly adopted by customers, rising to become a top 50 food app and serving as a vital tool for ordering during the COVID-19 pandemic, which helped to boost customer engagement and sales.

Boojum