Case Study: Vanity Planet achieves 1.88 ROAS with SteelHouse's Instagram Stories solution

Vanity Planet achieves 1.88 ROAS with SteelHouse

Vanity Planet, a beauty and skincare brand, wanted to build awareness and reach new customers. To meet this challenge, they partnered with vendor SteelHouse to utilize its Instagram Stories advertising solution.

SteelHouse built a custom look-alike audience and created engaging video ads with boomerang effects and text overlays for testing. The campaign implemented by SteelHouse delivered strong results, including a 1.88 return on ad spend (ROAS), a 0.62% click-through rate, and a reach of over 400,000 new users.

Vanity Planet