Case Study: Subscription Software Service Provider achieves 2X higher ROAS with SteelHouse Connected TV & Audience Extension

Subscription-Based SAAS Brand Drives 2X Higher ROAS vs. Retargeting Campaigns With Connected TV & Audience Extension

Subscription Software Service Provider, a subscription-based SaaS leader in language education, needed to efficiently introduce a new brand and pricing model to a mass audience. They engaged SteelHouse to leverage Connected TV and Audience Extension so their ads would reach consumers when and where they were watching.

SteelHouse targeted recent purchasers of similar products, used geo-specific and network targeting, excluded prior 12-month site visitors, and served ads across premium CTV apps, then used its proprietary Audience Extension to retarget viewers with display ads. The campaign delivered a 2:1 ROAS (reported as 2X higher than the brand’s retargeting), reached 932,410 viewers, drove 9,850 site visits and 960,705 page views, achieved a 0.47% visit rate (1.06% by user) and 97% completion rate, and saw site visits increase 10× from week 1 to week 4.