Case Study: Leading Mattress Retailer achieves a 16:1 ROAS with SteelHouse Connected TV & Audience Extension

Mattress Retailer Rests Easy on a 16:1 ROAS with Connected TV Prospecting & Audience Extension

Mattress Retailer, a leading home goods retailer, faced the challenge of marketing a long‑life‑cycle product where traditional display advertising underperformed. They partnered with SteelHouse to leverage Connected TV and Audience Extension to tell a compelling brand story while driving site traffic and conversions.

SteelHouse implemented contextual targeting with in‑market third‑party audience data, excluded past 12‑month site visitors, served creative across premium CTV apps, and used its proprietary Audience Extension to follow viewers with display ads. The campaign delivered measurable impact: a 16:1 ROAS, $54.17 CPA, reach of 149,000, 4,633 site visits and 17,703 page views (0.61% visit rate by impression; 4.47% by user) with a 98.2% completion rate — plus a 10× higher visit rate versus retargeting and a $5.17 cost per visit.