Case Study: Leading Travel Company achieves 3X higher ROAS with SteelHouse Connected TV & Audience Extension

Industry-Leading Travel Site Books 3X Higher ROAS vs. Retargeting Campaigns with Connected TV Prospecting & Audience Extension

Leading Travel Company needed a more efficient way to reach high‑value travel shoppers and drive site traffic, so they engaged SteelHouse to run Connected TV with Audience Extension to deliver highly targeted TV creative at scale.

SteelHouse targeted past Visa travel purchasers with geolocation and device optimizations, excluded prior site visitors, and served CTV ads across major apps (CNBC, Fox Sports, CNN, MSNBC, TLC), then used Audience Extension to follow up with display impressions. The campaign delivered 3X higher ROAS vs. retargeting, a $0.51 CPA, reached 420,598 viewers, drove 51,780 site visits and ~960,705 page views, with a 5.28% visit rate and a 97.5% completion rate — demonstrating SteelHouse’s measurable lift.