Case Study: Green Chef achieves 437,264 Connected TV impressions and a 92.7% completion rate with SteelHouse

Green Chef Serves Up Over 437,000 Impressions with Connected TV Ads

Green Chef, a leader in home food delivery offering certified organic meals, wanted to expand brand awareness and reach millennial viewers with engaging video content. They turned to SteelHouse to launch a Connected TV (CTV) campaign targeting key markets and streaming audiences.

SteelHouse geo-targeted Green Chef’s priority cities and ran a two-week CTV campaign that served 437,264 impressions with a 92.71% completion rate and generated 412 site clicks despite most devices not supporting clickable ads. The SteelHouse CTV buy delivered strong engagement and gave Green Chef a high-performing, cost-effective video channel to scale awareness.

Green Chef

Geoff White

Director of Growth Marketing