Case Study: Golf Equipment Giant achieves 340% above ROAS goal with SteelHouse Dynamic Spend Optimization

Golf Equipment Giant Drives 340% ROAS to Goal with Dynamic Spend Optimization

Golf Equipment Giant, a leading golf equipment company dedicated to helping players of all skill levels, needed to increase online sales through a more effective digital presence. They turned to SteelHouse and the SteelHouse Advertising Suite — including its Creative Suite and Dynamic Spend Optimization — to improve targeting, creative, and automated campaign performance.

SteelHouse built audience segments, created engaging product-carousel ads, and used its proprietary Dynamic Spend Optimization to identify causality trends and adjust bids (e.g., boosting Fridays and Mondays, lowering Saturdays). The campaign exceeded expectations: Golf Equipment Giant achieved a ROAS 340% greater than its goal, saw an immediate 18% ROAS uplift in the following weeks, drove millions in online sales, and converted to a loyal SteelHouse customer.