Case Study: Family Tree DNA achieves a 54% increase in ROAS with SteelHouse native retargeting ads

Family Tree DNA increases ROAS 54% with SteelHouse native retargeting ads

Family Tree DNA, a provider of affordable DNA tests for genealogy research, sought new advertising channels that would feel more natural and engaging for their audience. They partnered with vendor SteelHouse to test its native retargeting ads.

SteelHouse built a retargeting audience and deployed native ads across multiple platforms, running split tests to optimize the creative. The campaign implemented by SteelHouse drove a 54% increase in return on ad spend (ROAS) versus previous display efforts and improved engagement with the brand's messaging.

Family Tree DNA