Case Study: Wave Broadband boosts sales with Stealth Creative’s variable-offer campaign

Wave Broadband boosts direct mail performance with Stealth Creative

Stealth Creative was engaged by Wave Broadband, a cable, internet, and telephone provider in the Northwest, to help increase market share in areas north of Seattle. The challenge was to develop a variable-offer marketing campaign that could effectively reach multiple target audiences and demographics, including resonating with both older and younger customers while promoting different price points for various service areas.

The solution implemented by Stealth Creative was a versatile campaign built around the relatable concept of a "bucket list," using captivating visuals of people living life to the fullest. This approach was designed to communicate the benefits of Wave's internet service and allow for efficient switching of different offers. The direct mail portion of the campaign performed exceptionally well, meeting or exceeding the performance of Wave's usual mailings. Stealth Creative's work successfully drove sales boosts in both the targeted conquest markets and the overall market.

Wave Broadband