Case Study: Wahl Professional boosts story placements with Stealth Creative

Wahl Professional boosts story placements nearly 900% with Stealth Creative

Stealth Creative partnered with Wahl Professional, an American manufacturing icon known for its electric clippers, to address its public relations challenge. Despite spending less on advertising than its competitors, Wahl expected to maintain robust editorial coverage and increase its share of voice in a noisy, trend-driven industry.

The solution implemented by Stealth Creative involved a passionate, persistent approach centered on trade show attendance, a rigorous press release schedule, influencer relationships, and proactive networking with top industry publications. This strategy delivered significant results for Wahl Professional, including a nearly 900% increase in story placements and 79 earned placements throughout the year, solidifying many new media and trade connections.

Wahl Professional