Case Study: Joplin Convention & Visitor’s Bureau reduces CPM and boosts clicks with Stealth Creative digital marketing

Joplin Convention & Visitor’s Bureau reduces CPM by 40% with Stealth Creative

The Joplin Convention & Visitor's Bureau was struggling to efficiently bring new visitors to its website, VisitJoplinMO.com, and justify its digital advertising spend across multiple vendors. To address this challenge, they partnered with Stealth Creative for digital marketing services.

Stealth Creative implemented a solution by taking full control of the digital media planning, buying, and optimization process. This approach resulted in a 40% reduction in CPM, delivered an additional 1.2 million impressions, and produced 1,400 more clicks to the client's website compared to the previous year.

Joplin Convention & Visitor’s Bureau