Case Study: Friendship Village achieves higher occupancy and waitlist growth with Stealth Creative

Friendship Village doubles phone calls and grows occupancy to 88% with Stealth Creative

Friendship Village, a senior living community in St. Louis, needed to increase awareness and drive interest in its independent living apartments to grow its waitlist of qualified residents. They faced competition from many other senior living communities in the area. Stealth Creative was engaged to help with an integrated marketing approach involving branding, print, and video production.

Stealth Creative's solution was to establish three key messaging pillars based on research to elevate and clarify the Friendship Village brand. The integrated marketing campaign drove attendance to sales events, increased web traffic, and bolstered brand awareness. The results were significant, with Stealth Creative helping to double year-over-year phone calls, increase daily website traffic from 400 to over 750 visitors, and achieve maximum occupancy with a waitlist at nearly every event, leading to an all-time high occupancy rate of 88%.

Friendship Village