Case Study: Dragonfly Internet launches a successful rural broadband brand with Stealth Creative

Dragonfly Internet cuts customer acquisition costs by 50% with Stealth Creative

Dragonfly Internet, a startup rural broadband provider, faced the challenge of launching its new brand and generating customer acquisitions in rural Alabama while its network was still under construction. They partnered with the vendor Stealth Creative to develop a holistic brand identity and a full-scale marketing launch strategy.

Stealth Creative's solution involved creating a complete brand identity and implementing a multi-channel marketing campaign. This strategy utilized digital advertising as its backbone, including paid search and display ads, supported by out-of-home, print, and direct mail. The results significantly exceeded expectations, with website leads converting to customer installs at a 70% rate within 45 days and paid search acquisition costs coming in over 50% lower than projections. Stealth Creative's efforts helped Dragonfly surpass its full-year sign-up goals before the third quarter.

Dragonfly Internet