Case Study: Butler Manufacturing boosts builder leads and sales support with Stealth Creative's Active Market Report

Butler Manufacturing uncovers a $1M lead with Stealth Creative

Butler Manufacturing, a provider of commercial and industrial metal building systems, faced the challenge of supporting its network of builders to help them identify new growth opportunities and sell more buildings. They enlisted the vendor Stealth Creative to develop a sales support solution.

Stealth implemented its Active Market Report (AMR) system, a process that delivers targeted market intelligence and prospect lists directly to the builders multiple times a year. This solution provided builders with valuable warm leads for telemarketing and direct mail campaigns. The results included large construction opportunities for builders, such as one project worth over $1 million. Because the report brought so much value, Stealth Creative became the exclusive producer of the AMR on behalf of Butler Manufacturing.

Butler Manufacturing