Case Study: The H-J Family of Companies boosts recruiting results with SteadyRain

The H-J Family of Companies boosts organic job applications 143% with SteadyRain

The H-J Family of Companies, a manufacturing firm, was struggling to attract qualified talent for its open positions due to a shrinking pool of skilled workers in the market. They engaged the vendor SteadyRain to develop a strategic digital recruiting solution to address both their immediate and long-term hiring concerns.

SteadyRain implemented a two-part solution consisting of a digital marketing program to build long-term brand awareness and a custom Recruiting Tool to manage applications. This tool optimized job postings for Google search results and provided analytics to track the effectiveness of recruiting strategies. As a result, SteadyRain's solution led to a 42% year-over-year increase in organic search traffic to the recruiting section and a 143% increase in job applications from organic search, allowing H-J to fill positions more efficiently.

The H-J Family of Companies