Case Study: Leading UK Multi-Category Supplying Company achieves 110% ROI improvement with StayinFront Field View

Leading UK Multi-Category Suppling Company - Customer Case Study

Leading UK Multi-Category Suppling Company needed to measure and improve the return on investment (ROI) from its field sales teams operating in the UK’s top four grocery multiples. They worked with StayinFront and deployed the Field View application, using store-by-store Electronic Point of Sale (EPoS) data to get the visibility required to optimize sales activity and promotions.

StayinFront implemented Field View and used the EPoS insights to adjust promotional plans and deliver targeted interventions. The result was a transformational ROI improvement (+110%): ROI moved from £3.40 per £1 invested (Year -2) to £7.15 (Year -1) and to £10.38 this year, including a 45% increase in ROI this year attributed to the promotional and intervention changes implemented by StayinFront.