Case Study: A Leading FMCG Supplier boosts field-sales ROI from £2.40 to £5.36 and redeploys resources with StayinFront 20:20 RDI analytics

Leading FMCG Suppling Company - Customer Case Study

The Leading FMCG Suppling Company partnered with StayinFront to optimize ROI from its field sales effort across retail partners. Facing inefficient resource allocation and limited store-level insight, the customer used StayinFront’s 20:20 RDI analytics to better understand which stores delivered the best returns.

StayinFront’s 20:20 RDI analytics enabled a revised segmentation that targeted stores offering the highest ROI, lifting returns from £2.40 for every £1 invested to £5.36. The higher ROI and new segmentation allowed redeployment of field resources across retailers, delivering clear, measurable efficiency and return-on-investment improvements.