Case Study: Leading Branded Food Supplier achieves 11% shorter retail call times and 45% more value‑added activity with StayinFront Field View

Leading Branded Food Suppling Company - Customer Case Study

Leading Branded Food Suppling Company needed to increase the effectiveness of its field sales calls in retail stores. They engaged StayinFront to deploy the Field View application, an EPoS‑data‑driven mobile solution to better focus store visits and improve field performance.

StayinFront implemented the Field View app leveraging EPoS data, which reduced total time in call by 11% and shifted activity mix—audit time fell while value‑added activity rose by 45% (audit down from 25 to 15 minutes, value‑added up from 22 to 32 minutes), with merchandising and standard procedure time also reduced. The solution strengthened development and performance management of Field Sales and delivered measurable efficiency gains for the customer.