Case Study: OLIPOP Achieves 35% Subscription Revenue Growth with Stay AI

OLIPOP Grows Subscription Revenue 35% with Stay Ai

OLIPOP, a creator of functional sodas, faced a challenge with subscriber retention and engagement when launching new limited-edition flavors that were not automatically included in their recurring plans. They needed a solution to allow subscribers to easily add these new products to their upcoming orders while keeping them within the subscription ecosystem. To address this, they migrated their subscription program from Recharge to Stay Ai.

Using Stay Ai's ExperienceEngine and other features like Klaviyo Quick Actions and Product Carousels, OLIPOP provided subscribers with seamless ways to add new products to their orders with a single click. This solution managed retention and increased average order value. As a result, Stay Ai helped OLIPOP achieve a 35% growth in monthly subscription revenue and a 26% reduction in active churn, with new flavor add-ons accounting for a significant portion of sales.

OLIPOP

Michelle Paulhus

Sr. Growth Marketing and Retention Manager