Case Study: Frey reduces churn with Stay Ai

Frey Slashes Churn with Robust Reporting and an Unbeatable Customer Experience

Frey, a mission-driven brand that delivers natural-ingredient laundry products, was facing high churn rates and customer frustration due to their difficult-to-maintain custom subscription solution. Their in-house platform consumed significant development resources, lacked key integrations, and provided no revenue forecasting, which hindered growth and efficient operations.

By implementing Stay Ai, Frey gained a robust subscription management platform that included an easy-to-use customer portal, seamless integrations with systems like Gorgias and Klaviyo, and powerful analytics. This solution empowered customers to manage their own subscriptions, drastically reducing support tickets. As a result, Frey achieved a 35% reduction in churn, a 200% increase in quarterly first-time subscription revenue, and a 28% growth in add-on revenue.

Frey