Case Study: Curie achieves 153% subscriber growth with Stay AI

Curie Increases Subscribers by 153% in 90 Days with Stay Ai

Curie, a female-owned deodorant and personal care brand, faced the challenge of implementing its first price increase due to rising material costs. Their previous subscription platform was difficult to manage, offered a poor customer portal experience, and limited their ability to make changes without developer assistance. They sought a more flexible solution from a new vendor, Stay Ai.

Stay Ai provided Curie with enhanced control over their subscription portal and the ability to easily manage products and promotions. A key feature was automated legacy pricing, which allowed Curie to grandfather existing subscribers into old rates while offering new customers a limited time to lock in the lower price. This solution, combined with transparent customer communication, led to a 153% increase in subscribers within 90 days and a 202% quarter-over-quarter growth in monthly recurring revenue, all while retaining their entire existing subscriber base.

Curie

Sarah Moret

Founder and CEO